appreciate - Empowering luxury brands, owners, partners

Creating a world in which humans appreciate the items they buy

We are the intersection between owners, the items they own, the luxury brands they shop with, and the partners they engage with post-purchase. Built on credentials, our platform optimizes ownership utility, mindful consumerism, and community engagement.
Mission: Reduce waste
Physically
Buy fewer items, and together, reduce global waste by 1% over 25 years.
Socially
Buy from brands that care about their employees, partners, and the Earth.
Personally
Build a relationship with our stuff to offset our dopamine addictions with sustainable serotonin.
Our Team
Justin Connor
Co-Founder & Person Accountable
Hey, I'm Justin from appreciate. You can find me at justin@appreciate.it. I spend a lot of time thinking about the membrane between physical and digital realities. In my spare time, I cook with my daughter Emilia, travel (106 countries and counting), volunteer, and build fun stuff like the FatKidWeekend, BottleStock (sold to $GCI), and 1?4America. I also shop (way too much) mainly for watches, bags, and sneakers.
In 2022, I plan to help appreciate users better connect with their stuff, to be more specific, and to raise $500k for children’s charities through a FatKidWeekend event. Recently, I’ve been inspired by Principles for Dealing with the Changing World Order by Ray Dalio. Send me a note if you’d like a copy, or just to say hello.
Allys Ton
Co-Founder & Chief Growth Officer
Hello there, I'm Allys (pronounced AH-lease)! I have a talent for actualizing ideas — whether it be turning doodles into pitch decks, or standing up business processes. My hobbies rotate with the seasons, but there's always an element of food exploration and creativity involved. Currently, I'm designing omakase sushi dinners for friends and mastering pottery.
At appreciate, I want our users to find the value and empowerment that comes from ownership, and to build a company culture where we look forward to Monday mornings. I'm a true ENFP and have been told that I pitch appreciate in my sleep — let's chat at allys@appreciate.it.
Jeremy McEntire
Chief Technology Officer
Hi. I'm Jeremy. I have a passion for technology and philosophy; I'm particularly interested in how computer science impacts our society, values, and lives. When I'm not engrossed in a technical conversation, I enjoy traveling back roads and scenic byways with my camera and two puppies, Buffer and Proxy. On weekends, I can also be found cultivating my woodworking skills in the garage. Before appreciate, I managed the API team at Twilio, a multi-billion dollar communications company.
I joined appreciate to engage with and ameliorate the philosophies and technologies of web3 by building a platform of trust. At appreciate, I'm leveraging my affinity for privacy and autonomy to help create web3 solutions that provide pragmatic functionality and robust security for users. Our infrastructure uses cryptograms to convey truth or proofs -- encrypted, signed, portable truths owned by people and operable by trusted actors. I'm always thrilled to talk about the future of technology and this new paradigm.
Kayla Trivieri
Chief Product Officer
I’m Kayla, Chief Product Officer at appreciate. Before I even knew what product principles were, I was learning them in my sewing lessons in first grade. I played around with colors, patterns, and shapes during class time. I’d sew clothes, blankets and even bean bag chairs, showcasing them at the annual fashion show (a.k.a. my Paris Fashion Week). Now I spend most of my time building Web3 and blockchain products for people.
Known for my “tech for hot girls” series on TikTok, I’ve cultivated a following of 230K+ and growing on social media platforms. Constantly acquiring appreciate inspiration from over the world along the way. Let’s connect at kayla@appreciate.it.
Backed by
Human Capital
Liberty City
Mubadala
Founded at
Workflow
© 2022 Appreciate Stuff, Inc. All Rights Reserved.