Ralph Lauren C Suite with Tenure Leaves to Start Own Company Alice Delahunt may just be an unknown name to most people, however; if you are immersed in the world of fashion, the name may sound familiar. Alice began her career in ‘big fashion’ by working as the Global Senior Social Media Manager at Burberry. Working there for 6 years, she earned her way up to the position of Global Director of Digital and Social, where she had many responsibilities surrounding ‘the development, planning, and execution of Burberry’s Digital strategies,’ according to her LinkedIn bio.
Shortly after leaving Burberry, she began working as Chief Digital Officer at Ralph Laruen, in April of 2018. Over the span of 2 years, she leveraged her experience and knowledge, becoming Chief Digital Officer and Chief Content Officer for the fashion house.
It was at Ralph Lauren that Delahunt began dabbling in digital fashion. Serving as the Chief Digital Officer and Acting Chief Marketing Officer for Ralph in 2019, she played an integral part of leading the Snapchat Bitmoji x Ralph Lauren collaboration – in addition to Chance the Rapper’s Virtual Ralph Lauren Show.
Over the course of the next 3 years as Chief Digital Officer and Chief Content Officer, she began working on projects that heavily integrated technology, digital fashion, the Metaverse, and Web3. With Delahunt at the forefront of many different projects for Ralph Lauren, she created many ‘firsts’ for the company, including the first digital fashion store front in Roblox, partnering with Zepeto, and working with Facebook to enhance the company’s digital presence with consumer facing applications. After much success in her job at Ralph Lauren, Delahunt decided to leave her 4-year tenure in early 2022. But why? Who would give up tenure?! Entrepreneurial trailblazers, that’s who! As of November 3, 2022, Delahunt launched her very own digital fashion company called ‘SYKY’ (pronounced ‘psyche’), named after the ‘goddess of the soul’, Delahunt stated.
In a Linkedin post, Delahunt announced her new business venture, writing, “I am so proud to introduce you to SYKY. For me, it was a leap to leave the security of the corporate world and start a company, but I believe we’re at a technological tipping point and that fashion will be one of the most exciting places to build, create, and design in the next 10 years. The next generation of designers will be digital-first, revolutionizing design in digital, physical, and augmented worlds. SYKY is building at that intersection.” “SYKY is a blockchain-enabled platform that bridges the gap between emerging digital fashion talent, the mainstream fashion industry, and consumers.”
Like SYKY, appreciate is hoping to partner with different luxury brands and fashion houses to bring digital fashion to the forefront of consumers' minds.